bro

Bro – (related terms: mansiere, bra-less wonder) 1. a bra specifically designed for men 2. prototype invented by Cosmo Kramer after seeing Frank Costanza shirtless. 3. claims to help men “carrying a lot of extra baggage up there” to improve their posture, breathe easier and feel ten years younger. 4. develops into a potential business venture between Kramer, Frank Costanza and bra salesman Sid Farkus who likes the idea because “selling bras exclusively to women, we’re really only utilizing fifty percent of the market” 5. back of the garment closes with velcro instead of a hook, so there’s “no fumbling and struggling back there” when getting intimate with a woman. 6. Episode: The Doorman 7. See video below

Additional Quotes:
“What d’you say? It’ll be me, you and the bro, bro” - Kramer
“I was throwing up all night. It was like my own personal Crying Game.” - George
“No, not these. These were real hooters.” - Kramer